Irrespective of your business model, software as a service (SaaS), subscription, recurring revenue, or a combination – it takes countless steps to keep your business profitable and efficient. One such application that is critical to the health of your organization is customer relationship management (CRM). As the name implies, CRM helps you better manage your […]

Customer relationship management (CRM) is the most effective and efficient approach to sustaining and creating relationships with customers. Customer relationship management is a pure business and it also involves strong personal ties within people. The development of this type of bonding drives the business to a new level of success. Once this personal and emotional

Attracting fresh customers and opening up new markets is essential to your business, but retaining clients you already have is especially important. Researches revealed that accumulating new customers can cost five to ten times more than retaining older or existing ones. In addition, a 10% increase in the level of customer retention could increase the